Standardization is the foundation of data quality
Enforced data standards reduce duplicates by 6X, even if you already have a duplicate prevention system. RingLead makes ANY duplicate strategy work better with its patented “Normalizer” technology.
Once your data is standardized you can start the journey of brilliant lead routing, persona creation, accurate reporting and insightful analytics. Not to mention you will save money on data storage costs with a lean, clean CRM.
Setting the standard for Data Standardization
Get Ready for Account Based Marketing
Here’s a secret: Account Based Marketing (ABM) is powering a new wave successful sales outreach. The dirty secret that people don’t mention – it doesn’t work if your data is dirty. New lead comes in, it needs to be routed to the right Account and the right Campaign. RingLead does it for you.