Automatically assign leads to their target account owners
Account Based Marketing is a strategic improvement on ineffectual mass marketing campaigns employed by most enterprise sales organizations. Marketers interact with contacts or accounts as individual units, rather than aggregate lists. Messaging personalized to each account leads results in a 400% increase in conversion rates.
RingLead’s account based lead routing maximizes ABM efficacy by: pairing the a rep to an account, alerting reps to new leads from target accounts, and preventing redundancy of multiple reps from contacting the same account.
Target Account Alerts
Right Rep on Right Account
Real-Time Account Targeting
Connect leads to target accounts
When a new lead is created, RingLead searches existing leads and contacts. If no matches are found, RingLead searches all pre-existing accounts to see if any match the lead’s account information. We perform a fuzzy match on company name and domain name used in the lead’s email address to find matches. If RingLead finds a match, the account name (ID) is added to the lead record.
Associates account owner to new leads
Every lead that is matched to an account can trigger a lead assignment rule to set the lead owner equal to the account owner. This ensures that new leads are routed to their strategic account owners.
Easily alert reps on new leads from their accounts
Want to let your reps know when a new lead comes in from one of their accounts? Just set up an email alert that gets sent whenever Salesforce assigns the lead owner equal to the account owner.
Auto-convert leads to contacts (optional)
If your sales process warrants it, RingLead will automatically convert leads from existing accounts into contacts.
Ability to bulk process existing leads
In addition to new inbound leads, you perform a batch process to associate all existing leads with existing accounts.
Ability to bulk process new contacts from a list
Uploading a list? Use our bulk processing feature to see which people are associated with pre-existing accounts.
Account-based Lead Scoring
Leads associated with target accounts are probably more valuable. Now you can increment lead scores when RingLead finds a lead matching a pre-existing account.
Lead Visibility From Accounts
Now you can see all of the leads that associated with your account. Just click on the account and check out the section entitled “Linked Leads”.