Workflows, system integrations and reporting problems are all caused by bad data issues.
Data quality is essential for business growth and productivity. If the information in your CRM is not credible the whole business suffers. Informative reports and productivity assessments cannot emerge from data that is inaccurate or incomplete — an Experian study posits about 70% of your data may be both. Marketing and sales teams trust their data to generate leads and communicate with customers.
The quantity of data scales as the business scales, and the quality of that dataset decreases with each duplicate or invalid entry. Do not obstruct lead generation and decrease revenue by ignoring data deficiencies.
Implement RingLead’s suite of data quality tools to make an immediate impact and become a sales superstar!