This guide is a complete approach to ensuring data quality in your CRM or marketing automation system. It covers the core components of bad data, from incorrect information to duplicate data, as well as the main areas of data quality:
- Analyzing your data
- Cleaning your data
- Protecting your data
- Enhancing your data
Within each area, we’ll provide an overview and definition, best practices, and a detailed look at the products that help you execute and achieve data quality.
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